OUR STORY

 

Where Elegance Meets Innovation

At Betty, we believe that true luxury begins with how you feel. That’s why every pair of our tights is crafted in Italy with the highest-quality materials, cutting-edge techniques, and uncompromising attention to detail. From bold, embroidered statements to whisper-soft sheers, Betty tights are designed to be more than just an accessory—they're a daily ritual of confidence, beauty, and comfort.

Whether you’re walking into a meeting, slipping into something special, or simply dressing for yourself, Betty is made to elevate your every moment.

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Born from Frustration. Reinvented with Love.

The idea for Betty was born from experience. Joanna—our founder—spent years working behind the scenes in the hosiery industry, constantly hearing the same feedback: tights that tore after one wear, dug into the waist, rolled down, or simply lacked style. Despite being a wardrobe essential, tights hadn’t evolved. Women were still settling for second-best.

So, she set out to change everything.

With a background in art direction and a passion for fashion history and lingerie, Joanna imagined a different kind of brand—one where tights were sensual, durable, and beautifully made. She teamed up with co-founder Charlene, and together they launched Betty: a female-founded brand built on the belief that hosiery should be as luxurious and expressive as the women who wear it.

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A French Brand with an Italian Soul

Each pair of Betty tights is designed in France and produced in Northern Italy by a family-run atelier using solar-powered manufacturing and sustainable yarns. From the innovative waistband to our signature embroidered secrets, every detail is intentional.

We don’t chase trends—we craft designs that feel intimate, sensual, and enduring.

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Welcome to Betty. Where tights don’t just complete your outfit—they complete the experience.