Female-Founded Vision

Betty was born from frustration: tights that ripped too quickly, pinched in all the wrong places, and felt anything but empowering. Joanna, after years in the fashion industry, kept hearing the same thing from women—why can’t tights be beautiful, comfortable, and made to last?

Teaming up with Charlene, the two co-founders set out to reinvent tights from the ground up. They didn’t want to just design another basic pair—they wanted to craft luxury legwear that felt like lingerie, performed like shapewear, and looked like fashion. Bold designs, French attitude, and superior Italian craftsmanship—all in one pair.

What started as a shared vision between two women is now a growing movement redefining hosiery for a new generation. At Betty, we’re not just making tights. We’re making confidence you can wear.